VAST/VPAID are the rules of the game when it comes to online video advertising. IAB has just released the VAST 3.0 (still in its preliminary state), VPAID 2.0, and VMAP 1.0 specifications. As the online video market has experienced growth, so has the adoption of the IAB’s VAST / VPAID standards. This was realized early on in the video ad space, and the first version of these standards were developed back in 2008, when the IAB introduced the first version of VAST. In order for publishers to serve ads across multiple platforms / devices with the video player of their choice, a common ground to build against is required. Read on and we will tell you why… Why These Standards Are Important When selecting the right tools for your goals, it is important to look for VAST/VPAID compatibility. Among them are the video player that will playback your content and the ad network (or ad server) that will deliver your video ads. Selecting the Right Tools for Your Online Video AdvertisingĪs a publisher of online video hoping to monetize your content, there are several decisions you must make. This is particularly useful when they do not control the video player that their content is played back in. VMAP: The Digital Video Multiple Ad Playlist, a universal specification that helps video content owners / creators control the ad inventory displayed throughout their footage. VPAID: The Video Player-Ad Interface Definition, a universal specification developed by the IAB for interaction between ad units and video players focused on “enabling a rich interactive in-stream ad experience”. VAST: The Video Ad Serving Template, a universal specification developed by the IAB for serving video ads. IAB: The Interactive Advertising Bureau, responsible for setting standards and best practices for uniformity around online advertising. Defining Key Termsīefore we get started, there are some important terms to define: Check out all JW advertising features here.įor customers searching for more information about implementing these features, please reference our support site and developer site.Īlso, check out our Ads Tester on our developer site that allows you to test JW Player’s video ad capabilities using our VAST MP4, VPAID 1, VPAID 2, and Google IMA sample tags or with your own ad tag. JW Player 7 has been released! We have the fastest, full-feature HTML5 video player that integrates with every industry ad standard across all devices and platforms.
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